How a Boutique in Istanbul Doubled Sales in 4 Months
Quick Facts
- Full e-commerce rebuild for a local clothing shop
- Social media content system for daily posting
- Visual branding update to unify online + offline identity
- 2× increase in total sales within 4 months
- Growth driven by clarity, consistency, and ease of purchase
Problem → Intervention → Result
The Shop Had Traffic — But Not Conversions
Pain Points Identified
- Old website felt outdated and confusing
- Product photos inconsistent in quality & style
- Social media posts irregular, not aligned with the brand
- Checkout friction: too many steps, low trust elements
- No clear identity across online channels
What We Did
- Rebuilt the e-commerce website (UI/UX, mobile-first layout, faster load times)
- Improved product visualization (consistent photo style, unified color palette)
- Defined a minimal, modern brand identity (typography, color style, tone)
- Created a content library (photos, reels, templates)
- Scheduled and automated posting across Instagram
- Added trust elements, easier checkout, clearer size/fit info
Result
- Website conversion rate lifted month over month
- Higher returning customer rate
- Instagram engagement increased consistently
- Total online + offline sales: 2× in 4 months
What We Delivered
What the Final System Included
1. E-Commerce Website Build
- Modern, minimal interface
- Clean product layout
- Fast page load & lightweight front-end
- Mobile-optimized for Instagram traffic
- Clear checkout with fewer steps
- Integrated stock sync with physical shop
2. Branding & Visual Identity
- Defined brand colors (neutral / modest / fashion-focused)
- Minimal typography system
- Product photography guidelines
- Logo optimization for modern look
- Social media style rules (grids, reel styles, tone of voice)
3. Social Media Content System
- Weekly planned photo & video shoots
- Templates for stories, reels, promos
- Product highlight videos
- Consistent posting calendar (target: 4–7 posts/week)
- Simple analytics to see what works
- Coordination between online shop → Instagram posts
Outcome & Growth
The Strategy Paid Off — Here's the Data
Growth Indicators
- Total sales: 2× in 4 months
- Website conversion rate improved (less friction)
- Instagram reach + engagement increased
- Customers reported feeling the brand was "more premium & trustworthy"
- A consistent brand image across website, Instagram, and shop interior
